Current Win
Campaign costs and optimisation are in a healthy place. September brought 1,055 clicks at A$2.62 average CPC, 35.8% lower than the previous period. We’ll keep this momentum as we improve lead capture.
September 2026
Ads Report
A clear review of Google Ads performance, campaign results and lead opportunities.
Google Ads · 1–30 September 2026 · Prepared by Saddam Ali
A$2.62Average CPC · down 35.8%
0Completed forms / orders
Google Ads, September 2026
More traffic reached the campaigns at a lower average click cost. No completed form or order has been recorded yet.
1,055Clicks+757.7%
A$2.62Average CPC−35.8%
A$2,766Ad spend+450.7%
64,467Impressions+2,996%
0Completed forms / ordersStill pending
Current Opportunity
September delivered traffic, but no form or order completions were recorded. The main opportunity is to make the current form easier to finish and capture contact details earlier in the order journey.
Form Revamp
Reshape the current form into two clear steps: save contact details first, then collect property and payment information. This can capture warm leads earlier and show where users leave the order journey.
See the two opportunities ↓Campaign breakdown
| Campaign | Impressions | Clicks | CTR | Cost | Forms / orders |
|---|---|---|---|---|---|
| RMK | Demand Gen | Visitors | 56,921 | 705 | 1.24% | A$356.78 | 0 |
| SRC | Value Appraisal | 4,335 | 161 | 3.71% | A$1,214.67 | 0* |
| SRC | SMSF + Accountants | 3,129 | 166 | 5.31% | A$1,153.04 | 0 |
| SRC | Brand | 82 | 23 | 28.05% | A$41.53 | 0 |
| Grand total | 64,467 | 1,055 | 1.64% | A$2,766.02 | 0 |
* The one dashboard conversion for Value Appraisal was a sample-report click, not a completed form or order.
Full metrics and comparison notes
| Metric | September | Reported change |
|---|---|---|
| Quality Score | 6.8 | Broadly stable |
| Search impression share | 14% | +35.1% |
| Search lost IS (rank) | 68% | Improved from 73% |
| Impression absolute top % | 31.0% | +17.8% |
| CTR | 1.64% | Remarketing volume added |
Figures are reproduced from the report. The Google Ads dashboard compares 1–30 September with the previous period. The separate August archive covers 18 August–4 September, so its totals are not the comparison baseline.
Conversion tracking notes
Detailed actions list 8 demo-form clicks, 5 sample-report requests, 3 SMSF order clicks and 1 account-header request. The PDF headline says 9 intent signals, while the detailed list totals 17. The screenshot also shows sample-report clicks set as Primary, which conflicts with the report narrative. Confirm the intended counting and primary-conversion settings in Google Ads.
These actions are intent signals, not completed forms or orders. Completed forms / orders: 0.
Report screenshots
Open an image for a closer look. Each caption explains what the screenshot shows.
Google Ads overview
September delivery versus the previous period. Rounded dashboard totals: 1.05K clicks, 64.5K impressions, A$2.62 CPC and A$2.77K spend.
Download screenshot ↓Competitor visibility
- Opportunity: We can grow qualified visibility on high-intent terms (ElevateIQ 13.57%; competitors 22.22–22.87%).
- Next: Confirm the dashboard/PDF discrepancy (13.57% vs 15.4% and the second-place claim), strengthen form and lead tracking, then scale proven terms.
Conversion setup
Visible actions: SMSF order click (3, secondary), sample report request (5, primary), and value appraisal demo click (8, secondary). Sample requests marked primary conflict with the narrative that forms alone are primary.
Download screenshot ↓GA4 funnel & campaigns
GA4 recorded 1,787 page views and 41 order clicks across direct, referral, organic and paid traffic. A two-step form can capture and save contact details first, then guide each lead through property and payment details. If someone leaves before ordering, Step 1 remains available for follow-up.
Download screenshot ↓ElevateIQ opportunities
Two focused next steps after the September Ads report.
Opportunity 1: Improve the lead form
Make it easier for the healthy Ads traffic to become completed enquiries. Ryan is handling the form update.
Opportunity 2: ElevateIQ money pages
Biggest challenge: authority. ElevateIQ is competing against established valuation sites with much stronger backlink profiles. Instead of leading with broad, high-competition keywords, build relevant money pages around our services, priority cities and property types.
These pages can grow organic visibility and topical authority over time, complementing paid traffic with a longer-term search channel.
Approval requested
Approve this direction to move into final URL validation and rollout planning.
Proposed scope: 100+ pages, starting with priority Australian cities. I’ll work with Ryan and Rofi to validate the final URLs and rollout stages against the sitemap.
CGT Valuation
- Hub page/cgt-valuation ↗
- All locations/cgt-valuation/locations ↗
- Melbourne/cgt-valuation/melbourne ↗
- Industrial/cgt-valuation/industrial ↗
Commercial Property Valuation
- Hub page/commercial-property-valuation ↗
- All locations/commercial-property-valuation/locations ↗
- Queensland / Brisbane/qld ↗ /brisbane ↗
- Warehouse/commercial-property-valuation/warehouse ↗
Commercial location-list and warehouse sample pages are linked for review; confirm the final rollout list in the sitemap.
Why the authority gap matters
The supplied Ahrefs comparison shows ElevateIQ at DR 7, 129 backlinks and 125 linking websites. HTW is shown at DR 48, 32K backlinks and 1.3K linking websites; Valuations TAS at DR 28, 6.8K backlinks and 212 linking websites. These metrics indicate a gap, not a guaranteed ranking outcome. The RePrecinct CRM panel is separate from this ElevateIQ comparison.
RePrecinct digital marketing strategy
Keep the CRM as the product platform. Use the public website for faster digital marketing.
Keep the CRM for the product. Use Lovable to move marketing faster.
Keep crm.reprecinct.com.au as the platform for client workflows, internal tools and a future client-facing SaaS product. Based on our ElevateIQ experience, updates to a CMS can require developer time. Lovable gives us a faster way to build and adjust public campaign pages on www.reprecinct.com.au, while Ryan and Rofi focus on SaaS development. Marketing enquiries still flow into the CRM.
rePrecinct · Search opportunity
Search demand supports the rePrecinct growth architecture.
These ranking-page examples show demand around commercial real estate CRM, broader real estate CRM and real estate website design.
Commercial real estate CRMSupports the core CRM category, platform and competitor pages.
Real estate CRMSupports broader category education, solutions and buyer research.
Real estate website designSupports a dedicated Website Development service opportunity.
Pipedrive · Real Estate CRM · US-led
Commercial real estate CRM demand
1.2Korganic traffic
specified URL
specified URL
$3.1Ktraffic value
commercial real estate crm700
crm for commercial real estate350
commercial real estate crm software150
RePrecinct implicationValidates demand around the exact category RePrecinct is aiming to own, including category, comparison, review and migration intent.
Stepps · Real Estate Websites · Australia
Real estate website design demand
286organic traffic
specified URL
specified URL
$816traffic value
real estate website design350
real estate website development150
real estate agent website design100
RePrecinct implicationSupports treating Website Development as a dedicated service opportunity rather than hiding it inside a general Services page.
Stepps · CRM Category · Australia
Real estate CRM demand
484organic traffic
specified URL
specified URL
$3.1Ktraffic value
real estate crm300
crm in real estate200
best crm for real estate150
RePrecinct implicationShows broader CRM-category demand in Australia, giving RePrecinct room to educate the market while keeping commercial real estate CRM as its primary positioning.
Evidence noteSource: user-provided Ahrefs URL snapshots. Traffic, traffic value and keyword volumes are directional examples for the specified URLs. Do not add them together as a market-size or traffic forecast because the keywords, rankings and geographies overlap.
Capture this demand with dedicated marketing landing pages.
We need focused pages for the CRM category, competitor research, migrations and website development. Build and refine them in Lovable, then publish them on www.reprecinct.com.au. Enquiry forms continue into crm.reprecinct.com.au.
Keep crm.reprecinct.com.au
Continue using the existing CRM for:
- Client workflows and lead records
- Internal development tools
- A potential client-facing SaaS product
Build www.reprecinct.com.au with Lovable
Use Lovable for public landing pages and campaign updates so marketing needs can be built and adjusted quickly.
Easy setup: Connect www.reprecinct.com.au to Lovable by syncing the domain’s nameservers.
Dedicated Lovable team: Set up a RePrecinct team to manage the marketing site and campaign pages.
rePrecinct LIVE WEBSITE PREVIEW
A Modern Commercial Real Estate CRM Built as an Agency Ecosystem.
An operational platform for commercial real estate agencies across Australia.
Explore the current website ↗rePrecinct Paid Ads Plan
Build awareness with commercial agents in Victoria and Queensland, then focus on demo bookings as conversion data grows.
A$2,280 / monthRecommended starting budget: Google A$60/day and Meta A$15/day.
8–14 demosMonthly planning estimate once campaigns are running; review after the first 2–4 weeks.
Google → MetaLaunch Google in week 1. Add Meta in weeks 3–4, once account access and creative are ready.
Start with awarenessBuild brand searches and reach first. Move towards cost per demo once tracking has enough data.
Ready the launchTrack demo bookings in GA4, Google Ads and Meta; publish the demo and “rePrecinct vs” pages; complete Meta access and creative updates.
The demo figure is a scenario estimate based on A$5 clicks and a 3–5% booking rate, not a guarantee. The plan recommends reviewing results after 2–4 weeks and adjusting budgets gradually.
rePrecinct staging — feedback needed.
Review the homepage and all 95 staging pages. Share specific feedback on what is missing, unclear or worth improving.
Review all 95 staging URLs
Pages are grouped by type and buyer intent. Open any URL to review that specific page.
For focused feedback, note:What is missing or unclear?What should improve in the message, proof or CTA?Does the page fit its audience and move the buyer forward?
Main & core pagesHomepage and the shortest paths to pricing, compatibility and a demo.4 pages
Hub pagesThe main navigation hubs, shown before their child pages.8 pages
Serviceshttps://reprecinct-au.lovable.app/services/Platformhttps://reprecinct-au.lovable.app/platform/Resourceshttps://reprecinct-au.lovable.app/resources/Migrationhttps://reprecinct-au.lovable.app/migration/Comparehttps://reprecinct-au.lovable.app/compare/Alternativeshttps://reprecinct-au.lovable.app/alternatives/Use Caseshttps://reprecinct-au.lovable.app/use-cases/Reviewshttps://reprecinct-au.lovable.app/reviews/
Compare money pagesVisitors actively evaluating rePrecinct against another product.22 pages
Best Commercial Real Estate CRMhttps://reprecinct-au.lovable.app/compare/best-commercial-real-estate-crm/Pipedrivehttps://reprecinct-au.lovable.app/compare/pipedrive/Salesforcehttps://reprecinct-au.lovable.app/compare/salesforce/Hubspothttps://reprecinct-au.lovable.app/compare/hubspot/Zohohttps://reprecinct-au.lovable.app/compare/zoho/Dynamics 365https://reprecinct-au.lovable.app/compare/dynamics-365/monday CRMhttps://reprecinct-au.lovable.app/compare/monday-crm/Clientlookhttps://reprecinct-au.lovable.app/compare/clientlook/Realnexhttps://reprecinct-au.lovable.app/compare/realnex/4Degreeshttps://reprecinct-au.lovable.app/compare/4degrees/Aptohttps://reprecinct-au.lovable.app/compare/apto/Cirrus8https://reprecinct-au.lovable.app/compare/cirrus8/Re-Leasedhttps://reprecinct-au.lovable.app/compare/re-leased/Yardihttps://reprecinct-au.lovable.app/compare/yardi/Sharplaunchhttps://reprecinct-au.lovable.app/compare/sharplaunch/VTShttps://reprecinct-au.lovable.app/compare/vts/Dealpathhttps://reprecinct-au.lovable.app/compare/dealpath/Rexhttps://reprecinct-au.lovable.app/compare/rex/MRI Vault Commercialhttps://reprecinct-au.lovable.app/compare/mri-vault-commercial/Rethinkhttps://reprecinct-au.lovable.app/compare/rethink/Reapithttps://reprecinct-au.lovable.app/compare/reapit/AscendixREhttps://reprecinct-au.lovable.app/compare/ascendixre/
Alternatives money pagesVisitors looking for a replacement or shortlist of other options.14 pages
Pipedrivehttps://reprecinct-au.lovable.app/alternatives/pipedrive/Rexhttps://reprecinct-au.lovable.app/alternatives/rex/MRI Vaulthttps://reprecinct-au.lovable.app/alternatives/mri-vault/Salesforcehttps://reprecinct-au.lovable.app/alternatives/salesforce/Hubspothttps://reprecinct-au.lovable.app/alternatives/hubspot/Rethinkhttps://reprecinct-au.lovable.app/alternatives/rethink/Reapithttps://reprecinct-au.lovable.app/alternatives/reapit/AscendixREhttps://reprecinct-au.lovable.app/alternatives/ascendixre/Clientlookhttps://reprecinct-au.lovable.app/alternatives/clientlook/Realnexhttps://reprecinct-au.lovable.app/alternatives/realnex/4Degreeshttps://reprecinct-au.lovable.app/alternatives/4degrees/Zohohttps://reprecinct-au.lovable.app/alternatives/zoho/Dynamics 365https://reprecinct-au.lovable.app/alternatives/dynamics-365/monday CRMhttps://reprecinct-au.lovable.app/alternatives/monday-crm/
Migration money pagesVisitors already considering a switch from another CRM.7 pages
Switching Commercial Real Estate CRMhttps://reprecinct-au.lovable.app/migration/switching-commercial-real-estate-crm/Reapithttps://reprecinct-au.lovable.app/migration/reapit/Salesforcehttps://reprecinct-au.lovable.app/migration/salesforce/Hubspothttps://reprecinct-au.lovable.app/migration/hubspot/MRI Vaulthttps://reprecinct-au.lovable.app/migration/mri-vault/Rexhttps://reprecinct-au.lovable.app/migration/rex/Pipedrivehttps://reprecinct-au.lovable.app/migration/pipedrive/
Review research pagesVisitors researching a named CRM before comparing, shortlisting or planning a migration.11 pages
MRI Vault Commercialhttps://reprecinct-au.lovable.app/reviews/mri-vault/Rex CRMhttps://reprecinct-au.lovable.app/reviews/rex/Reapithttps://reprecinct-au.lovable.app/reviews/reapit/Rethink by Buildouthttps://reprecinct-au.lovable.app/reviews/rethink/AscendixREhttps://reprecinct-au.lovable.app/reviews/ascendixre/ClientLookhttps://reprecinct-au.lovable.app/reviews/clientlook/RealNexhttps://reprecinct-au.lovable.app/reviews/realnex/4Degreeshttps://reprecinct-au.lovable.app/reviews/4degrees/Pipedrivehttps://reprecinct-au.lovable.app/reviews/pipedrive/Salesforcehttps://reprecinct-au.lovable.app/reviews/salesforce/HubSpothttps://reprecinct-au.lovable.app/reviews/hubspot/
Platform pagesWhat the product does.7 pages
Enquiry Managementhttps://reprecinct-au.lovable.app/platform/enquiry-management/Requirement Matchinghttps://reprecinct-au.lovable.app/platform/requirement-matching/Properties & Listingshttps://reprecinct-au.lovable.app/platform/properties-listings/Deals & Transactionshttps://reprecinct-au.lovable.app/platform/deals-transactions/Marketing & Reportinghttps://reprecinct-au.lovable.app/platform/marketing-reporting/Market Intelligencehttps://reprecinct-au.lovable.app/platform/market-intelligence/Lease Expirieshttps://reprecinct-au.lovable.app/platform/lease-expiries/
Solution pagesWho the product is for.7 pages
Agencieshttps://reprecinct-au.lovable.app/solutions/agencies/Principalshttps://reprecinct-au.lovable.app/solutions/principals/Agentshttps://reprecinct-au.lovable.app/solutions/agents/Marketinghttps://reprecinct-au.lovable.app/solutions/marketing/Operationshttps://reprecinct-au.lovable.app/solutions/operations/Ownershttps://reprecinct-au.lovable.app/solutions/owners/Occupiershttps://reprecinct-au.lovable.app/solutions/occupiers/
Service pagesDirect service revenue opportunities.2 pages
Use-case pagesHigh-intent workflow searches tied to a specific job or problem.7 pages
Capture Property Enquirieshttps://reprecinct-au.lovable.app/use-cases/capture-property-enquiries/Buyer & Tenant Requirement Matchinghttps://reprecinct-au.lovable.app/use-cases/buyer-tenant-requirement-matching/Prospect Property Databasehttps://reprecinct-au.lovable.app/use-cases/prospect-property-database/Commercial Property EDMhttps://reprecinct-au.lovable.app/use-cases/commercial-property-edm/Lease Expiry Prospectinghttps://reprecinct-au.lovable.app/use-cases/lease-expiry-prospecting/Commercial Property Comparableshttps://reprecinct-au.lovable.app/use-cases/commercial-property-comparables/Sale & Lease Transaction Trackinghttps://reprecinct-au.lovable.app/use-cases/sale-lease-transaction-tracking/
Company & supporting pagesTrust, contact and legal support for the buying journey.6 pages
No pages match that search.
Marketing landing page→Enquiry form→CRM lead record
Creative assetsBeing prepared by Bahar.